Brand new Meander Valley

Place brand update

Meander Valley’s looking schmick with a new brand launched recently

The new brand kit aims to establish Meander Valley as a tourism destination and strengthen brand awareness of the region through an engaging set of assets including a new logo, photography treatments, illustrations, patterns, typography and voice.

Three principles were identified as capturing the spirit of Meander Valley and they underpin its new marketing and communications look and feel:

○ Grounded

○ Abundant

○ Generous

The fabric of our community, industry and environment is diverse, and this patchwork forms the tapestry of our region.

Initiated by the Meander Valley Council, the Meander Valley brand project is the first branding upgrade in two decades and highlights the growth of tourism as a major economic driver for the area.

Access information about the new brand, including assets and how to use them, at Meander Valley Place Brand Guidelines.